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Festival History

The Third Festival - May 24 and 25, 1997

Officers
President 1st VP 2nd VP Treas Sec'y Legal Counsel
J. Conradsen I. Stover G. Dupcak B. Linden   T. Rosseland

Directors and Assistant Directors
ASFS Danish Ladies Icelandic Norewegian Ladies SAFG
R. Proter E. Lindvig   K. Keclik M. Martin
A. Kohtela G. Claud   A. Morris B. Larson
SACC SWEA VASA Viking Club
  E. Meyer A. Tegner M. Woodyard
  G. Andersson K. Wallin J. Conradsen

With two successful festivals under their belts the planning for the third festival started later with the first Board meeting on Sept. 16, 1996. As usual the member organizations were slow in assigning their directors. A number of suggestions were again offered to improve the Festival.

Jørgen Conradsen continued to send newsletters to keep the Officers, Board of Directors and key committee people informed.

The committees had expanded to 27 plus 5 more for the food houses.

Advertising – TV and Radio Janet Rybka
Advertising – Papers and mags. Gitte Claud
Advertising – Promotional Charles Linden
Bakery Guye Dupcak
Budget Arvid Tegner
Children area Ritva Porter
Country Store – Purchasing Inga Fagrell
Country Store – set-up Jette Gower
Country Store – Operation Karin Walin
Cultural Inger Stover
Decorations Marjatta Söderlund
Entertainment Anne Kohtala
Exhibitors Marianne Woodyard
Financial Barbro Linden
Food Court Kari Keclik/Eva Lindvig
Danish food house Birgit Vizzuraga
Finnish food house Eeva-Liisa Saarinen
Icelandic food house Asa Stigaard
Norwegian food house Kari Keclik
Swedish food house Gerda Andersson
Hot dog stand Eva Meyer
Raffle Ralph Howard
Program – computer work Charles and Cecilia Linden
Program – Layout Göran Rygert
Program – Ad coordinator Jørgen Conradsen
Program – Proof reading Margareta Martin
Refreshments Jørgen Conradsen
Sponsors Board members
Supplies Jette Bender
Tickets Ritva Porter
Volunteers Ann-Sofie Tegner
Work Crew Eric Tegner

At the January board meeting the decision was made to allow exhibitors to sell T-shirts. Arvid’s initial budget had $73,950 income based on 4500 visitors and 3500 food house platters.

By April it was agreed to buy 72 golf shirts at $16.75 ea. The volunteers entered by the rear door. A Finnish Bakery in Florida was not permitted to exhibit because of potential competition with the existing Festival sales.

Sam Linden was the MC on Sat. and Laurie Fulton on Sun. The returning entertainment included:

Scandinavian Folk Dancers of Raleigh
Sasha (Alexander Lisnichuk)
Viking Age Club Village
Children from the Swedish School of Atlanta

The new entertainment was:

Swedish Voices Chamber Choir
Muskarit guitar and bass
Seija Pesonen
VASA Dränger men's choir from the Nordic Lodge

The Festival was a great success with 3300 visitors and the income equal to the first Festival. There were 16 exhibitor booths. The program book increased to 28 pages. The post-Festival party was held at the Linden’s on July 12. The fashion show was very popular. Seija Pesonen brought many national costumes from Finland.

Interestingly, many of the suggestions presented after these first three festivals are still being recommended, including:

Visit each member organization to develop more interest in the Festival
Hold the Festival on a weekend other than Memorial Day and move it to the Fall.
The volunteer chairperson should be very visible.
Have a representative from each country for cultural, Country Store, and other areas.
Use larger and better signs.
Utilize sponsors for the expenses of the entertainers.
Control expenditures and have budgets.

Margareta Martin and Inger Stover began to prepare a manual for officers, directors and committee chairpersons.